In 2021, just months after going full-time with ShoeBaker, adidas chose me for Atlanta. Thirteen sold pairs, one sample, and a bee-farm shoot changed how I told stories through sneakers.
My first Timberland project with DTLR: snow-covered custom boots for Lola Brooke, a one-week turnaround, and the moment they went from my workbench to her photo shoot and performance.
My first seeding-box project: 15 custom boxes, numbered 1 through 15, created for a DTLR activation celebrating the Nike × UGA × Outkast collaboration. An Atlanta moment I’m still wrapping my head around.
Year two at North Atlanta High School brings seven days of sneaker design, computers sponsored by Inspiredu, and a full-circle connection to the student who inspired my Ghostface 12s.
For our second year of partnership, ShoeBaker returned to Cox Enterprises to lead a sneaker workshop and help curate a Sneaker Ball activation in Atlanta. What started with a custom pair for the CEO grew into a shared creative experience.
What building ShoeBaker taught me about experimentation, trusting the difficult middle, and helping others bring their ideas to life. A reflection on my CanvasRebel interview.
With two weeks to create 15 seeding boxes for a DTLR activation celebrating Nike × UGA × Outkast, I went quiet and got to work. A look inside the process, and a reminder that progress counts even when you aren’t...
More Than Custom Kicks—We’re Building Creators At ShoeBaker, we don’t just paint sneakers—we unlock potential. Through hands-on customization classes, students learn to reimagine, experiment, and express themselves in bold new ways. From brushstrokes to breakthroughs, we’re teaching the art of...
