Brand Activations
On-site customization for product launches, in-store events, and brand experiences. We build the setup around what you’re launching and who’s coming.
Atlanta, GA Creative studio
You were born original.
Why die a copy?
I’m Baker. An artist, a teacher, and someone still asking what else is possible. ShoeBaker is my journey back to wonder. There’s room for yours here.
The way I see it
“Creatives thrive between what is and what can be.”
Not because it’s easy. Because there’s curiosity, a little agitation, and the willingness to do the work. The journey isn’t linear. Stay in motion.
01 Experiences
Make room for curiosity.
Live Laser Engraving
Give guests something personal to take home. We engrave approved designs on compatible sneakers, boots, and event items on-site.
Sneaker Workshops
Remember making something just to see what could happen? In these hands-on sessions, teams, private groups, and young creators get to try, experiment, and make something of their own.
02 Portfolio
The journey, in pieces.
Brand collaboration
DTLR Grey Day
A reimagined New Balance 9060 for Grey Day.
From the archive
OG Voorhees
The OG Voorhee began in October 2020. I was working at home in Lawrenceville, asking what else a shoe could become.
03 Meet Baker
Navigating back to wonder.
As kids, we could reimagine the world without asking whether an idea made sense. Somewhere along the way, expectations got louder. I started ShoeBaker with an idea in my head and a willingness to figure it out. I’m still following that curiosity, and stepping into what’s next on faith.
Meeting people who have followed this journey reminds me there are real lives on the other side of the screen. I want to share the ups, the downs, and the work between them.
Baker Bezalel Founder & artist
04 Stories & process
The Recipe
The ideas, experiments, and stories behind the work.
Explore the blog
adidas Bee Keepers: The Collaboration That Taught Me to Tell a Story
In 2021, just months after going full-time with ShoeBaker, adidas chose me for Atlanta. Thirteen sold pairs, one sample, and a bee-farm shoot changed...
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Snow-Fall Timbs for Lola Brooke: One Week to Reimagine a Classic
My first Timberland project with DTLR: snow-covered custom boots for Lola Brooke, a one-week turnaround, and the moment they went from my workbench to...
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15 Boxes. A First I Won’t Forget: A DTLR Activation for Nike × UGA × Outkast
My first seeding-box project: 15 custom boxes, numbered 1 through 15, created for a DTLR activation celebrating the Nike × UGA × Outkast collaboration....
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From Idea to Implementation: Fresh Kicks Academy Returns to North Atlanta High School
Year two at North Atlanta High School brings seven days of sneaker design, computers sponsored by Inspiredu, and a full-circle connection to the student...
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ShoeBaker × Cox Enterprises: From a Custom Pair to a Shared Experience
For our second year of partnership, ShoeBaker returned to Cox Enterprises to lead a sneaker workshop and help curate a Sneaker Ball activation in...
Read the story →Stay in Motion: My CanvasRebel Conversation
What building ShoeBaker taught me about experimentation, trusting the difficult middle, and helping others bring their ideas to life. A reflection on my CanvasRebel...
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A Good Plan Comes Together: 15 Boxes, Two Weeks, and the Work You Didn’t See
With two weeks to create 15 seeding boxes for a DTLR activation celebrating Nike × UGA × Outkast, I went quiet and got to...
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Color My World: A Disco Ball Inspired Build for YMCA Atlanta
A disco ball brief became a reflective custom sneaker and mirrored display for YMCA Atlanta’s Sneaker Ball.
Read the story →Bookings & partnerships
What could we make together?
Tell me what you’re planning. Include your date, city, and estimated guest count so we can figure out what fits.
Book an Activation