My first seeding-box project: 15 custom boxes, numbered 1 through 15, created for a DTLR activation celebrating the Nike × UGA × Outkast collaboration. An Atlanta moment I’m still wrapping my head around.
For our second year of partnership, ShoeBaker returned to Cox Enterprises to lead a sneaker workshop and help curate a Sneaker Ball activation in Atlanta. What started with a custom pair for the CEO grew into a shared creative experience.
State Farm Arena asked me to create a birthday gift for Lil Baby. I turned an Air Force 1 into an Atlanta-inspired Georgia peach, with texture meant to be seen up close.
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