Team Colors: Learning in Layers
ShoeBaker / Culture & Concepts
Team Colors: Learning in Layers
Words by Baker Bezalel
Getting the reps in
These four pairs belong together: the Red Bulldogs AF1, Red Ohio AF1, Red Atlanta Football AF1, and Detroit AF1. Different teams, but the same layered Swoosh technique I was learning to develop.
I offered these as an affordable custom around football season because it gave people something to represent their team while giving me room to practice. Every pair was another opportunity to work through the idea and see it come to life.




The beginning of hiding the screws
This was part of the beginning of figuring out how to hide the screws in my work. I was learning how to build the layers and make the construction feel cleaner. Those details became part of how my approach developed.
Looking back from here
I don’t offer this custom service anymore. Some of the teams I was creating concepts around are teams I work with now. That makes it really cool to look back at these pairs and see where those early ideas have gone.
They capture a stage of the work when I was practicing, experimenting, and learning by making.