Cox CEO Custom Air Force 1 – Shoe Baker ATL

Cox CEO Custom Air Force 1

Brand collaboration / Cox Enterprises / Custom Air Force 1

For the Cox CEO

A custom pair for the Cox Enterprises CEO, built with Cox blue, bright laces, and Sneaker Ball details.

Custom Cox CEO Air Force 1 sneakers with blue panels and colorful laces
The finished pair, with Cox and Sneaker Ball details on the side.

I made these Air Force 1s for the Cox Enterprises CEO. The pair brings together a deep blue side panel, a Cox-inspired sculpted mark, multicolor laces, and Sneaker Ball lettering. It was a chance to put the company’s identity and the energy of the event into one wearable design.

Details change how a pair feels in hand. The side profile carries the boldest mark, while the heel adds another layer to discover.

That first custom pair became part of a growing relationship with Cox. I later returned to lead a sneaker workshop and help create a shared Sneaker Ball experience. I’m grateful for the trust to take the work from a pair for one person to a room where more people could create.

Read the full Cox story in The Recipe →