Someone wanted a Chucky shoe, and I wanted to see what I could do with that idea. I used Nike iD to get the primary colors on the Air Force 1, then started experimenting.

That first Chucky AF1 came from walking into the shop and thinking, “I wonder what would happen if I did this.”

Figuring it out as I went

This was my first time working with denim like that. Gluing it onto the panels would have looked clean, but I wanted to try something else. I cut out the denim shape and put a clear Swoosh over it to hold the blood effect.

Looking back at the photos, I notice how the blood drops straight down. I hadn’t started turning shoes on their sides and being intentional about where the drips traveled or how they spread.

People loved that pair when I released it. The photos went viral. Today, I can see the things I would do differently. That’s part of seeing your own growth.

Three years later: Good Guys

With Good Guys AF1, simplicity was key.

A solid blue upper. A solid red sole. A yellow back tab with the Good Guys logo. The primary colors each had a place, and I kept the classic Chucky hair tongue.

The butcher-knife Swoosh was built using a similar approach to Hello Sidney. Chucky’s face reflected in the blade gave it a detail I loved. The whole design felt cleaner and more intentional.

Knowing what I wanted to create

By then, I had more experience with the materials and more control over the result. I could make decisions with a clearer picture of where I wanted the shoe to go.

From “I wonder what will happen” to “I know what I want to create.”

Good Guys is the version I like much more. Putting these pairs together lets you see the three years between them: the experimenting, the lessons, and the choices that became more deliberate along the way.

Good Guys on a regular Blazer

I also made a Good Guys concept on a regular Nike Blazer. Another take on the Chucky storyline, this time with a different silhouette.

Out of the workshop.